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Mainstreaming Accessibility through Synergistic User Modelling and Adaptability
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Shaun: "Always open to new developments ustilising leading edge technology"

Target user Shaun: Shaun, Male, 35.

Key Characteristics: Succesful entrepreneur and highly skilled individual.

Shaun owns a small successful multi media and software development company employing 12 people with varied skill sets including programming, design, R&D, project management and account management. His company has a client base of circa 600 covering both private and public sectors. The nature of the development work includes: websites, software tools, intranet systems, branding, content management systems, database creation, public sector campaign development and e- marketing tools. Major products developed include e-commerce packages, mail merge systems, file sharing facilities and e-marketing mass mail solutions.

Shaun is a highly skilled indiviual but runs the company in a very approachable way. He does not overwhelm his clients with tecnical language, instead prefering to make communication as simple as possible. The majority of clients are nationally based, but the company has recently developed its European networks and key roles within European funded projects.

This project is partially funded by the European Commission under the Seventh (FP7 2007 - 2013)
Framework Programme for Research and Technological Development
Copyright MyUI Consortium (Feb. 2010 to Oct. 2012)